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WhatsApp Introduces “Business Rating” Feature for Customer Feedback. Meta-owned WhatsApp announced a new “Business Rating” system designed to gather user opinions on business interactions within the app. The feature rolls out globally this week, aiming to help businesses improve services through direct customer input.
(Whatsapp Launches “Business Rating” System To Collect Feedback)
Users chatting with business accounts on WhatsApp will now see an option to rate their experience after conversations. The rating scale ranges from one to five stars. Customers can also leave written comments detailing their feedback. Ratings remain anonymous but visible to businesses, ensuring users share honest opinions without privacy concerns. Businesses cannot identify individual reviewers, encouraging open responses. The update targets better communication between businesses and customers. WhatsApp stated the tool helps companies adjust offerings based on real user experiences. Small businesses, in particular, may benefit from clearer insights into customer preferences. Over time, the ratings could influence how businesses interact on the platform. A WhatsApp spokesperson said, “Customers deserve a simple way to share feedback. Businesses gain tools to grow trust and meet client needs.” The feature aligns with Meta’s broader push to enhance WhatsApp’s utility for both personal and professional use. The rollout begins gradually, reaching all users in coming weeks. The rating system works on iOS, Android, and WhatsApp Web. Businesses must have a verified WhatsApp Business account to receive ratings. WhatsApp confirmed user data and feedback remain encrypted, adhering to existing privacy standards. Meta continues expanding WhatsApp’s business features, including catalogs and payment options. The “Business Rating” system joins these updates, reinforcing the app’s role as a bridge between consumers and enterprises. Users can opt out of rating prompts if preferred, though WhatsApp encourages participation to support service improvements.
(Whatsapp Launches “Business Rating” System To Collect Feedback)
The feature arrives as competition grows in mobile messaging services. WhatsApp’s move highlights its focus on user-driven tools while maintaining simplicity. Businesses can now track performance metrics alongside customer ratings, potentially refining operations in real time.